Introduction
Microsoft Office Publisher is a desktop publishing application software released by Microsoft Corporation. It is often considered an entry-level desktop publishing application that provides more powerful page element control functions than Microsoft Word, but is slightly inferior to professional page layout software. Microsoft Office 365 includes the latest version of Publisher 。
Basic introduction
Compared to other desktop publishing software, Publisher has historically been unpopular with high-end business printing stores. It can only be used on Windows, and a significant portion of the industry's systems are running Apple's Mac OS X. Publisher's positioning as an entry-level application software has caused many problems, such as the lack of corresponding fonts and embedded objects on the service provider's computer (although Publisher provides tools to compress associated files into a self releasing application). Many high-end features, such as transparency, object shadows, slugs, path text, embedded PDF output, etc., are either not fully implemented or not at all. But recent versions have made significant improvements, focusing on color separation and correctly handling color output. Publisher 2007 also includes a long-awaited feature that can output commercial publishing quality PDF format with embedded fonts. As an option, it can be downloaded from the Microsoft website。
Publisher is included in high-end versions of Microsoft Office. This reflects Microsoft's positioning of Publisher as an easy-to-use and affordable product compared to those of heavyweight products. Its target audience is mainly small and medium-sized enterprises that do not have professional personnel to produce marketing materials and other documents。
Most substitutes for Publisher, except for Adobe PageMaker, do not provide the function of importing Publisher; However, Publisher can be exported to EMF (Enhanced Metafile) format, which can be supported by other software。
Advantage
1、Quick start and efficient work. Publisher 2010 provides you with the various features you need to create the best work. You can preview your information in the built-in template that applies your brand elements. You can review publications to identify design and layout errors, making it easy to reuse the content of your work, including graphics and text. You can also insert and customize content based on built-in and online content building blocks, such as length, sidebars, advertisements, and calendars。
2、Improved photo editing tools make the work even more powerful. The photos processed by Publisher 2010 are comparable to those taken by photographers. You can easily insert or replace new photos while preserving the appearance and layout of the document. In Publisher, you can pan, zoom, crop, adjust colors and brightness, or change the shape of photos. You can preview changes before applying them, and even add picture titles from the title layout library。
3、Add a refined style to your publication. Publisher 2010 provides new typesetting tools that can help you convert regular text into fine typesetting. Use the functions in many OpenType fonts provided by Publisher, such as style settings, style overrides, real Small caps, ligatures, and alternative number formats. You can also use other OpenType fonts provided by other companies. Applying creative decorations to one's own work。
4、Enjoy more design controls. With Publisher 2010, new object alignment techniques and guidelines allow you to easily center new objects, images, or text boxes, as well as align them with existing objects in publications or templates. The visual layout guide quickly provides suggested locations for new objects and allows you to "jump" to other locations (if you choose another location). It always keeps new objects in their place for easy control。
5、Obtain information as soon as possible. With Publisher 2010, you can accurately see the appearance of your work when printed or sent via email. You can also freely adjust printing settings, zoom pages, and view the back and front of the publication. You can even use the new backlight function to "see through" the paper to see the other side of the publication。
6、Communicate confidently. Publisher 2010 can help you eliminate publication errors. Check Design Plan "checks your publication for various errors, identifies common desktop, professional printing, or email issues, and provides options to fix problems before distribution
7、Use a new template to enhance the effect of the work. Are you looking for special effects? With Publisher 2010, you can view and download high-quality templates created by commercial and other Publisher users and hosted in Microsoft Office on the web without leaving Publisher. You can choose from a library composed of hundreds or thousands of built-in customizable design templates. Create a template and share it with the Publisher user community. The implementation process is very easy, interesting, and fast
8、Use Publisher to combine lists for targeted mailing. With Publisher 2010, a single customer list can be created, managed, and stored by combining and editing customer lists from multiple sources, including Excel, Outlook, Word, and more. Then, you can personalize your publications and marketing materials to generate more influence。
9、Easily share works. Now, you can easily share publications. Save the publication as a Word document, JPEG, PDF, or XPS format for printing and sharing. No Add-Ins Required
10、Complete tasks faster. With Publisher 2010, tasks can be completed more quickly and efficiently. Microsoft Office Backstage allows you to save, share, print, and publish documents with just a few clicks. Using the now integrated ribbon in Publisher, you can display the commands that are most relevant to you, bringing you a personalized customization experience. The new visual navigation provides thumbnails for each page of the publication so that you can quickly move from one page to another. The document workspace is very concise, which allows you to focus your attention on the task at hand in a clean environment
