From the dawn in the east to the Gobi in the west, countless people witnessed the 70 year takeoff and grandeur of China's automotive industry through the windows as they traveled. Data shows that China has become the world's largest automobile production and sales country for 14 consecutive years, steadily ranking first in the scale of new energy vehicle production and sales for 8 consecutive years, and surpassing Germany and Japan's automobile exports for the first time in 2023. From component manufacturing to the research and development of intelligent driving technology, China has formed a relatively complete and competitive supply chain system worldwide.

The Chinese automotive industry is taking off, and the global automotive market and supply chain are also undergoing significant changes. The McKinsey report predicts that by 2030, the global automotive software and electronics market is expected to reach $462 billion, and software defined cars are becoming a reality. This also means that the automotive parts industry, as an important upstream link in the entire vehicle industry chain, will welcome more innovative possibilities.

Looking at the development of the global automotive industry chain, we can see the presence of Junsheng Electronics. In 2004, Junsheng Electronics started with automotive functional components and has achieved its strategic goals of globalization and transformation through enterprise innovation and multiple international mergers and acquisitions since 2011.

Nowadays, Junsheng Electronics is a leading global supplier of automotive electronics and electronic security, with a wide range of products, global market coverage, services including international mainstream vehicle manufacturers, domestic leading brands, and new forces in the automotive industry. It has production base layouts in major automotive producing countries such as Asia, North America, and Europe. The overseas market business is developing rapidly, with over 70% of sales coming from overseas markets and employees distributed in multiple parts of the world. Junsheng Electronics has become an indispensable force in the global automotive industry and supply chain.


Innovators of intelligent transformation

The key words for 2023 are undoubtedly "artificial intelligence". Not only technology, it is also a powerful tool to drive innovation, improve efficiency, and expand business, unleashing great productivity and creativity.

Of particular concern is the increasingly profound impact of technologies such as artificial intelligence on the future of the automotive industry. Junsheng Electronics has a keen insight into this, not only as an observer, but also as an active participant and leader, which is reflected in the company's strategic vision - to become an innovator and leader in automotive safety and intelligent technology.

Junsheng Electronics aims to seize this opportunity by embedding artificial intelligence into its product strategy, actively exploring the integration and application of intelligent cockpit, intelligent networking, intelligent driving, and automotive safety; At the same time, within the company, Junsheng Electronics has also integrated new technologies into every corner of daily office, business, research and development, operation and other systems, thereby improving the collaboration efficiency of employees worldwide and achieving cost reduction and efficiency increase.

Since the emergence of artificial intelligence technology in recent years, Junsheng Electronics has quickly followed suit, grasped the pulse, and explored the integration and application of new technologies and enterprise business with an open and inclusive attitude. Especially after Microsoft released Copilot for Microsoft 365 International Edition, Junsheng Electronics showed great interest and immediately applied to become one of the first 12 early users of Copilot for Microsoft 365 International Edition, incorporating this advanced productivity tool.

Junsheng Electronics adopts Microsoft's solution, which also reflects the long-term mutual trust foundation established by both parties. As early as 2020, both sides actively explored opportunities for common development, especially during the pandemic. Junsheng Electronics fully utilized the Microsoft 365 productivity platform to provide intelligent office experiences for employees worldwide. Through more than three years of interaction, both parties have reached a consensus not only on the technical level, but also on the future development vision. As a leading global technology enterprise, Microsoft is regarded by Junsheng Electronics as an important service provider in the global business layout by providing strong technical support, wide coverage of the global market, and comprehensive enterprise level services that meet local needs. At present, in addition to the Copilot for Microsoft 365 international version project, Junsheng Electronics also hopes to further communicate and explore with the Microsoft team in other aspects of the IT field, such as the Security Operation Center (SOC).


Sun Cheng, Director of Artificial Intelligence Solution (AIS) at Junsheng Electronics, said, "As a leading global supplier of automotive electronics and automotive safety, we are at the forefront of automotive industry innovation. Junsheng Electronics' mission is not only to meet market demand, but also to set a benchmark for the entire industry through active exploration and innovation. In this era of change, we are product providers and leaders in industry development. By continuously strengthening global competitiveness, we promote the automotive industry towards a smarter, safer, and more environmentally friendly future. This is our responsibility and mission in the automotive field, and it is also the driving force for us to establish ourselves in the industry."“

Three typical scenarios to solve office pain points

As one of the first enterprise users of Copilot for Microsoft 365 International Edition. Sun Cheng said, "Our original intention in adopting Copilot was to fully verify the compatibility between new technologies and application scenarios, in order to discover its enormous potential in the automotive electronics field and transform the power of technology into a competitive advantage for products. This decision is also our exploration and strategic thinking of the future of AI."

During the three-month usage, the advantages of Copilot for Microsoft 365 International Edition were also evident, bringing significant benefits to Junsheng Electronics, especially demonstrating powerful functionality in three typical application scenarios. Firstly, using Copilot in Teams meetings allows for the summary of key points discussed, recording each member's speech and feedback on the discussion, providing real-time action suggestions, and assigning tasks to specific individuals, providing efficient and intelligent support for team collaboration; Secondly, using Copilot to quickly reply to Outlook emails, extracting key information from multiple email conversations in the form of "Copilot summaries", quickly finding the emails that need to be replied to, generating email drafts, greatly improving email processing efficiency and making communication smoother; Finally, using Copilot tools, PowerPoint presentations, application layouts, and themes are generated with just one click based on Word documents, greatly simplifying the process of content conversion.

According to early user surveys of Copilot for Microsoft 365 International, 70% of users believe that Copilot has improved their work efficiency. Users have completed tasks such as searching, writing, and summarizing at a 29% faster pace. Users can quickly understand and follow up on missed meeting content at nearly four times faster, reducing email processing time by 64%. Junsheng Electronics has also conducted user research on some employees worldwide, and has generally provided positive feedback on the user experience of Copilot.

A more interesting finding is that the market characteristics, cultural habits, and other aspects of each region are different, forming a diverse and complex background. These factors bring significant differences in the application and acceptance of artificial intelligence technology. In addition, to ensure that Copilot better meets the personalized needs of various departments for functions and tools, high attention is also paid to employee feedback on usage, such as business departments wanting more detailed interactive functions, etc.

When it comes to user experience, Sun Cheng has a deep feeling: "The use of Copilot for Microsoft 365 International Edition is a positive attempt for us. In just three months, we have not only improved our work efficiency, but also gained a lot of insights in understanding employee needs, global market differences, and technological integration. This is not only an attempt at tools, but also a beneficial exploration of Junsheng Electronics' future strategic direction."

The AI seed has quietly taken root

The trend of electrification and intelligence is becoming a huge driving force for the transformation of the global automotive industry, especially with fierce competition among new energy vehicle companies, while traditional car companies are actively or passively undergoing industrial transformation and upgrading. This transformation covers a wide range of fields, including actively adopting various artificial intelligence related technologies. The upstream and downstream supply chains of the entire automotive industry are facing common challenges and opportunities, and promoting technological innovation and progress has become a necessary topic.

Only by continuously introducing innovative technologies can enterprises maintain a leading position in fierce market competition. Sun Cheng said, "We are full of confidence in the prospects of AI based on considerations of industry development trends. From prototype car design to the entire supply chain transformation, and then to the intelligence of the entire vehicle assembly line, AI will bring comprehensive upgrades to the automotive industry. As a pioneer, Junsheng Electronics will continue to invest in the research and application of AI to continuously improve product innovation and production efficiency. This is our pursuit of technology, a positive response to the future automotive industry, and promote the entire industry towards a more intelligent and sustainable development direction."

The first deployment of Copilot for Microsoft 365 International was the first seed of AI planted within the enterprise, rapidly sprouting and thriving in various markets and departments, clearly demonstrating its advantages within the enterprise. Sun Cheng said, "We are exploring the introduction of the Power Platform low code development platform to achieve further integration and expansion. Our goal is to transform technology into products, fully utilizing the power and productivity of technology. Microsoft has provided us with the best tools to better achieve this goal. The seeds of AI innovation have been sown within the company, and we are pleased to see that the chemical reactions it triggers have begun!"“