Maxon is committed to providing powerful and easy-to-use software solutions for creators engaged in 2D and 3D design, motion graphics, visual effects, gaming, and other fields. Currently, it is deeply optimizing its film rendering technology specifically designed for the field of architectural visualization (ArchViz). For decades, Maxon technology has helped top artists break through the boundaries of creation in both the real and virtual worlds - from architecture, construction, and product design to mind blowing visual effects, animation, and 3D sculpture. Nowadays, Maxon continues its excellent quality and launches exclusive products for architects and designers - based on the core advantages of Cinema 4D and Redshift solutions. The new platform will meet the demanding requirements of real-time architectural design workflows in real scenes. The new platform seamlessly integrates mainstream CAD and BIM tools such as Vectorworks, helping users complete the entire process of creation from real-time preview to stunning final rendering in a unified ecosystem.  

Maxon will participate in the 2025 AIA Architecture and Design Conference (booth 563) to be held in Boston from June 5-6, 2025, and collaborate with Vectorworks Capital to unveil this new solution.

By combining Vectorworks' BIM design intelligence with Maxon's cinematic rendering technology, we are delivering more than just a plugin. We provide architects with a powerful and intuitive tool to present their works in a more visually impactful way without increasing complexity, allowing them to express their design concepts clearly and infectiously, "said David McGavran, CEO of Maxon." This marks an important milestone in Maxon's mission to empower creators across industries. ”

With the new Maxon solution, architects and designers can seamlessly export using Cinema 4D and Redshift, achieving higher end rendering without leaving the workspace. Whether it's advanced lighting, materials, motion graphics, or movie grade post-processing, users can comprehensively enhance the architectural display effect through Maxon's professional level tools, presenting realistic design assets at industry-leading speeds.

We are committed to creating exclusive tools that are suitable for our clients' specific workflows. This new collaboration with Maxon is aimed at solving a major challenge faced by AEC professionals: the need for a real-time rendering solution that can deeply collaborate and continuously improve with Vectorworks. ”Vectorworks Senior Rendering Director Dave Donley said. By directly adopting user feedback for development and ensuring Mac and Windows platform functionality synchronization from the beginning, we provide our customers with a practical, reliable, and future friendly solution. Relying on Maxon's mature rendering technology, this integration will bring a series of powerful new features, significantly optimizing Vectorworks user workflow, reducing obstacles in the design to visualization process, and allowing imaginative design concepts to be perfectly presented. ”

Maxon's new solution is powerful, covering real-time visualization, intelligent asset libraries that present building realism, cross platform performance, and powerful workflow management capabilities, covering the entire process from site planning to final display. With just a simple click, projects can be sent to Cinema 4D for advanced architectural visualization creation, including advanced programmatic animation and simulation applications. This solution makes immersive navigation, video output, and high-end still frame rendering unprecedentedly simple.


Main functions and advantages


Native plugins with intuitive controls seamlessly integrate with the Vectorworks BIM environment, creating a unified ecosystem.


Movie level visual fidelity can generate emotional resonance and realism, based on Maxon rendering technology, which is also used to create rich visual effects for feature films, animations, and commercial advertisements.


Real time architectural rendering can accelerate iteration and deepen the process of design scheme refinement.


Supports Mac and Windows systems to ensure cross platform performance.


Maxon's new product launch marks the first step in the company's macro layout strategy in the construction field. Although initially focused on Vectorworks, Maxon will expand support for other design platforms and increase access to real-time rendering tools in a seamlessly connected ecosystem.