IAG will deploy Adobe Experience Cloud to provide a more personalized and seamless customer experience.

Real time data and artificial intelligence will enable IAG to predict customer needs and deepen engagement.

Based on the company's investment in its retail enterprise platform, this collaboration will accelerate innovation, enhance operational flexibility, and support IAG's growth strategy.

On October 23, 2025, Adobe announced a strategic partnership with Insurance Group Australia Limited (IAG), the largest comprehensive insurance company in Australia and New Zealand, to transform the customer experience and accelerate the growth of its retail brand portfolio, including NRMA Insurance. The Australian Retail Insurance Company is the largest department of the International Aviation Group, and with the support of digital capabilities, it plays an indispensable role in achieving the strategic priorities of the International Aviation Group by expanding its customer base and providing personalized services.

By integrating Adobe Experience Cloud, IAG will provide more personalized, seamless, and data-driven interactions to deepen engagement and expand customer base. It builds on the company's existing investments in Adobe Experience Manager, Adobe Analytics, and Adobe Target to transform its network infrastructure and leverage Adobe Express to accelerate and expand content creation.

Nandor Locher, Executive General Manager of IAG Digital Business, commented on this partnership by saying, "This is about putting our customers at the center of everything we do. Adobe's technology will enable us to better predict their needs, personalize their experience, and connect touchpoints across channels, making every interaction simpler and more relevant.

We will be able to unify customer data from multiple systems into one view and actively attract customers based on real-time behavior. This means pre filled forms, customized quotes, and simplified processes can reduce friction and help people complete their work.

This also enables us to establish trust through consistency. Whether it's a first-time visit, exploring choices, or completing a purchase, we can make the experience simple, seamless, and relevant, "Locher said.

Katrina Troughton, Vice President and Managing Director of Adobe Australia and New Zealand, stated that this collaboration reflects Adobe's commitment to helping organizations integrate creativity, marketing, and artificial intelligence to coordinate customer experience, drive growth, innovation, and measurable impact.

Troughton said, 'We are delighted to collaborate with IAG to provide truly personalized customer experiences on a large scale.'. ”. By combining Adobe's artificial intelligence solutions with IAG's deep customer focus, we are ushering in a new era of digital engagement - a dynamic, data-driven, trust based era